With so many different social media all vying for your attention, resources, time and budget, it’s so difficult (especially as a small business or brand) to know where to concentrate you efforts. Just how are you supposed to know which social media platform you should invest in to raise the profile of your company, to […]
Here at Social Puffin, we are big believers in putting the social back into social media. And by that we mean putting the personal back in the platforms we all use to feel connected every day. Because that’s what social media is, it’s social. However, as businesses, we often forget this and think of social […]
We all know the reality that, as a small business owner, you have to wear many hats. From secretary to marketer, sales person to social media manager, so often we find ourselves having to play a huge number of different roles, many of which may not be our area of expertise. This can often be […]
In our last blog post, How to Read Your Instagram Analytics, we discussed how to understand and interpret the free data about your content and audience this platform gives you. Now, armed with that information, we want to show how you can use this data to develop your Instagram strategy to grow your account, reach […]
It’s one of those things – simple when you know how, but confusing as all heck beforehand! Yup, we’re talking about reading and understanding your Instagram analytics! Because we get it – when you first look at all those stats and data and new terms, they seem totally overbearing. But trust us, spend just a […]
You’ve heard us mention it in a few articles we’ve written now. And in all of them we’ve probably heaped a large amount of praise on Canva! Which is why we thought it was about time that we actually talked about this amazing resource and let you know exactly how and why we love this […]
Let’s be honest, IGTV has been a bit of a flop up until now! The video platform created by Instagram just hasn’t really taken off and has left a lot of creators and businesses confused about both its purpose and advantages. As such, IGTV has really failed to make much of a splash in the […]
The last few blog posts we’ve posted have concentrated on Pinterest and that’s because, thanks to global lockdown, increased numbers of users and a revised algorithm, Pinterest has never been hotter than it is right now! In fact, here at Social Puffin, we’ve all been revamping the Pinterest strategies for our own individual online businesses, […]
We all know that social media is a great way to promote your own content, services, products and websites, but there’s a limit to how much you can self-promote effectively. As such, one of the best ways to harness the power of social media is to get others to promote your content, services, products and […]
The social media tool Pinterest has long been a great medium for driving traffic to your website in addition to regular search engine clicks. Fuelled by visual bookmarks, niches areas such as travel, home, lifestyle, design, recipes, décor and gardening have traditionally performed particularly well on Pinterest thanks to their inherent visual appeal. Because, that […]
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