Leading on from last week, when we talked about how to use a basic marketing plan to elevate your social media success, this week we’re talking social media schedules. Essentially these are another key foundational building block to help make your social media output more efficient, effective and successful and can also be developed once…
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We know a marketing plan sounds like a big scary undertaking, something you and your team have to spend hours (perhaps even days) you don’t have ruminating and refining, but honestly, it doesn’t need to be like that! If you’re a small business with a limited time and budget, then your marketing plan doesn’t have…
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Now we know it sounds scary and official and a bit creepy, but honestly it doesn’t need to sound any of those things! That’s because competitor review, aka looking what those other businesses in your niche are up to, is a healthy part of marketing behaviour. And never more true is this than when talking…
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One of the latest Instagram features to be rolled out by the platform, the new Rooms facility made a short appearance last year before promptly disappearing. Talk about a comedown! Now however, it seems to be back and, in the words of Take That, back for good! Hoorah! If you’re anything like us, you can’t…
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Well it’s new year, new you apparently, or as the 2020-2021 continuum would like us to have it, it’s new year, same old sh*t! But enough of the pessimism already, because now it’s January, pandemo or no pandemo, we’ve got to get back into our business minds folks. Yes the long holiday lull is finally…
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Well it’s been a mad old year 2020 hasn’t it?! But one of the silver linings (we hope!) is that more of you than ever have been bolstering your online presence and getting your products and services more visible through better websites and social media strategies. And we reckon, pandemo or no pandemo, that can…
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Last week we talked about how to budget and allocate your spend when it comes to social media ads and, in particular, how to measure your ROI and check these ads are really working for you. Now we continue our beginner mini-series on paid social media marketing with this – our 7 top tips to…
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With the festive season well and truly upon us, and covid still hanging around like a bad smell, there’s never been a better time to market your products online. It’s as simple as that. And while SEO and building a social media community can be successful methods to do this, they do take time, meaning…
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First it was LinkedIn, now it’s Twitter, seems everyone is jumping on the Instagram Story trend, although, of course they’ve giving it a different name and pretending it’s different just to confuse everyone. But be under no illusion however, Twitter’s latest feature, which was rolled out in the UK on 17th November this year, is…
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We’re coming to the end of our intro-level SEO series now and hope you’ve found this collection useful for firing up your digital marketing strategy. Because, while there’s no denying SEO is a critical part of making sure your online efforts are rewarded with success, we know that from website speed to link building, blog…
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