How SEO Can Help Your Sales

5 Ways Good SEO Can Increase your Sales

You’ve probably heard that SEO is a pretty crucial element in any business website, but why exactly is it so important? Well here we break down why SEO is key in ensuring your website drives conversions and sales, plus the 5 reasons you shouldn’t put search engine optimisation off! And, as always, our guides are…

Social Puffin - What is SEO

5 Simple Things to Understand about SEO

SEO, or search engine optimisation, seems like a complicated and confusing term, but really it’s pretty simple! And here, to make it even more simple are 5 key things you need to know about the basic principles of SEO. Written for the non-technical people among us, (which, let’s be honest many of us small business…

Complete Beginner Guide to Keywords

Complete Beginner Guide to Keywords

We’re coming to the end of our intro-level SEO series now and hope you’ve found this collection useful for firing up your digital marketing strategy. Because, while there’s no denying SEO is a critical part of making sure your online efforts are rewarded with success, we know that from website speed to link building, blog…

How to Craft the Perfect Blog Post

How to Craft the Perfect Blog Post

It doesn’t matter whether you’re a regularly writer or rarely write, the fact remains that crafting a written blog post requires some special skills and formats. These are quite particular for writing online content, and if you’ve only written for other mediums, or haven’t written much at all, it’s quite likely you won’t know the…