Influencer marketing is everywhere these days and, while there’s no question it’s a powerful form of advertising, which has grown exponentially with the rise of social media, it’s not a golden ticket to selling more stuff! After all, like all marketing, there’s some key elements you need to have in place for a campaign to…
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The latest kid on the social media block, everybody has spent the last few days chatting non-stop about Threads. But if you’re anything like most small brands, you’re probably feeling pretty weary at the prospect of yet another social platform you to have to deal with? Well don’t despair, the good thing about Threads, is…
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You’ve probably heard that SEO is a pretty crucial element in any business website, but why exactly is it so important? Well here we break down why SEO is key in ensuring your website drives conversions and sales, plus the 5 reasons you shouldn’t put search engine optimisation off! And, as always, our guides are…
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SEO, or search engine optimisation, seems like a complicated and confusing term, but really it’s pretty simple! And here, to make it even more simple are 5 key things you need to know about the basic principles of SEO. Written for the non-technical people among us, (which, let’s be honest many of us small business…
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We all know the Instagram Reels came about because this platform needed to keep up with the mega surge of TikTok. But, to be fair, Reels has now grown into its own thing. While short form video content can and should be shared between the 2 platforms (honestly, whose got the time to create totally…
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In 2022, Reels become the way to create content for Instagram and there’s no question that in 2023, this short form video movement is going to continue to evolve. Born out of a need for Instagram to compete with TikTok, it’s a pretty sure bet that Reels will continue to emulate many of the features…
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With so much emphasis on the visual aspects of social media, especially Instagram, it can be easy to think your social media captions are less important than the images and videos you’re posting… Not so! While strong aesthetics can make users ‘slow their scroll’ and hover over your content, it’s a carefully thought-out caption that’ll…
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So, why does your Instagram business profile bio matter? As simple as it may seem, an Instagram bio is really important in establishing your brand presence. It quickly and easily shows potential customers and clients the info they need about who you are and what you offer. In lots of cases, your Instagram profile may…
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Whether you love them or hate them, if you want to reach more people on Instagram you’ve simply got to get to grips with creating Reels. Why? Because this is currently the best way to increase the reach of your account… it’s as straightforward as that! In our previous blog posts we talked more in-depth…
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Well last week we brought you our top 5 Instagram Reel tips and, given how successful they were, this week we thought we’d bring you 5 more! Yes, coming in with our top advanced Reel hacks for all you out there who are already up to scratch with the basics, our aim is to share…
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